You must understand the philosophy of social media as a tool before you can utilize its full potential to further your business objectives.
Many businesses are already trying to maximize the potential of the consumer community. But I don’t see many examples of businesses maximizing the potential of the consumer family
Successful business ideas are built like staircases, not escalators. Become a stair-builder and you will have much more professional value.
The value of community flows both ways. If you don’t (or can’t) extract some value from your community, it does not make any business sense to maintain it.
After watching the NBA All-Star Game this weekend, I’m thinking we could do the same thing in social media. What if we asked the best five thinkers and doers in social media, as voted on by the fans, to have a virtual debate and sold tickets for people to “watch”.
Just because we hear more doesn’t mean we know more. Bigger ears are great, but better hearing is the ultimate goal.
Tony Soprano was a successful businessman. He ran a large, lucrative company called the New Jersey Mob.
The tool is simply a means to accomplish a pre-defined end. If you don’t have the proper preparation and capacity, the tools are useless. Don’t blame the tools if you can’t play the game.
